As a background to the photo theme, i based the look around the theme of 'The English Rose'. That quintessential english girl - pale complexion, freckles, slightly androgynous, sexy but she's barely aware of it...
I then felt the need to echo the previous Stella McCartney advertisements in their penchant for completely taking this beautiful girl and taking her completely out of context. However I didn't want to go too crazy and shove her in a council estate (i did consider this for a while but realised that i may in fact alienate quite a few of my target audiences! haha). So instead i focused on the English abroad, out of their comfort zone but still thriving. I came across these amazing old photos of colonial India during the British Empire (see below) and zoned in on these almost obsessively!
So thats where my main inspiration came from, the British Raj, the ridiculous Britishness of it all placed amongst the Jungle. Foreign but at the same time a bubble of the small island we came from.
The setting of Kew Gardens was perfect for this, the Palm house provided the perfect preservation of this time of extravagance in the unknown wild. Almost like a time capsule. The victorian architecture preserved amongst the contrasting exotic foliage. Aged but still persevering.
The model wore a wreath of fully blooming red roses to fully ensure the main theme was kept present and not lost within the surroundings. The Makeup used reflected the proposed range, with subtle flushes of floral colours that were natural and exuded innocence and sensuality.
Soooo these are the final shots that i have chosen. These will be used for double paged spreadsin magazine adverts as well as banners on buses around London. Im actually really happy with them (you would be too if you knew how goofy my model was, i managed to make her look like a normal human being! ahahaha!)
I would like to thank Jess Allen and Catherine Lobo for their time and patience with me on this shoot, they were so helpful and did such a great job considering the conditions of working in an extremely hot greenhouse for several hours!
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